I was wrong (read my last post). The new Proton is called the Satria Neo. Maybe calling it the Satria Replacement Model (SRM) is wrong.
The fact that they registered two urls here and here points to the possibility that these two names were in contention.
I am not sure but maybe one of the guys who came up with the name is a Matrix fan. Well I guess it is a much better name than "Desire", which might appeal to the ladies but macho guys (those who love to drive fast and hard) might run away from. And that would be a mistake as we see the particular profile of those this car is targeted at.
BTW, the tag line for the Satria Neo is "Desire has a new name".
(updated: 19th June, 2006)
Related links:
- Proton hopes new model, campaign to boost sales
- Proton Satria Neo 1.3 and 1.6 in-depth.
Tags: Neo New Model Proton Satria SRM
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