Review of the RHD Japan site

Presently there's a lot of interest in Japanese imported cars all around the World, thanks to movies like The Fast and the Furious (2001), Initial D (2005) and the like. So if you into fast Japanese cars, you might find this review interesting.

Recently, I got to know about RHD Japan, an international supplier of quality Japanese performance car parts. The Japanese company was founded in 1999 by Patrick Antell and Russell Hobbs. Since then they have been supplying quality JDM or Japanese domestic market parts to customers in over 80 countries around the Globe. I later learned that their business is recognised by the Japanese Legal Affairs Bureau as a Limited Liability Corporation (YK). They guarantee the absolute best quality service and supply of Japanese racing parts from Japan.

Going to their website, I quite liked the fact that they had taken the bandwidth of their customers into consideration. So you have the choice of entering either a high bandwidth or a low bandwidth version of their site. The only difference is that the latter has less graphics and it does definitely load much faster.

I liked the layout and look of the site. Almost everything that I usually look for in a e-commerce site are all there - including an "about us" page, FAQ, payment methods and ability to search products. The site is also secure and verified by Verisign.

One important piece of new information that I learnt from their site was that JDM parts suppliers now require legal documentation called the “Kobutsusho”. Not having the mentioned documentations can result in serious problems with the authorities. I have never come across any site of other JDM parts suppliers that mentioned this document. Thanks for the info guys.

Prices of the products are based on the location of the customer and you would need to register in order to find out the correct shipped price for each product.

Signing in does give you some extra features. For example, you will get detailed descriptions of each product plus the shipped price. Clicking on the "give me a deal" button on the top will entitles you to a discount on 3 products picked at random, for the car you choose when you signed up. You are entitled to this discount for different products once every month.


Some improvements I would like on the site:

Design:
In the low bandwidth site, the side bar is quite long and it's quite odd to see a lot of white empty space below the new products listed. A drop-down script should solve that. The higher bandwidth site doesn't have this problem.

Extra information:
Instead of putting the shipping info inside the terms and conditions page, probably they could have a separate shipping page and clearly spell out all the details necessary for overseas shipping. I would also recommend that they put up a Privacy & Security page. Even though they have a Verisign button up on the home page, it wouldn't do any harm to reassure the customers even more.

Search:
I found the search engine to be quite simple. Customers would definitely welcome one with more options such as product type, brand, etc.

Other, than that, there's nothing much I would change about the site. Even if you are not planning to buy anything, check out their Gallery. They have loads of original pictures of automobile parts, along with descriptions of the products. Don't blame me if you find yourself drooling on your keyboard.

Review of Nengun Performance

The following is a paid review of the Nengun Performance website. Nengun Performance is an online reseller of after market auto performance parts. According to the information provided on the site, the company was originally from Australia but currently operating directly from Japan since April 2000.

I assume that their tagline is "the wholesale performance parts supplier on the Internet." They claim that they are able to offer really low prices on the parts because they buy in bulk from the Japanese performance parts companies with which they have direct contact.

First impression. Looking at the design of the site, I have to admit that there is an overall amateurish feel to it. Maybe it has to do with the Color Scheme. The color scheme of the site doesn't really appeal to me. Probably due to the fact that I am not a fan of sites with black backgrounds. From my experience I have found out that clean designs with white backgrounds are best for e-commerce sites. Not very exciting but it's safer.


I noticed that they have different logos on different pages and it changes everytime you reload the page. If they are interested in building a brand identity, having a unique and uniform logo should be the first step. I liked this particular logo, which I have shown here.

Moving to more serious matters, E-commerce is all about trust and I have to say that going through the site doesn't really give me that feeling of security. The first thing I look for on every e-commerce site, are their security and privacy notices. Unfortunately, the Nengun Performance site doesn't have one.

The "About page" is also not detailed enough. There are no names or contact addresses. Customers like to know who they are dealing with. The fact that there are spelling mistakes on the page doesn't help either.

In their FAQ, it is mentioned that they accept the following payment methods:
· International Direct Deposit
· Australian Direct Deposit (Westpac) and
· Paypal

However, I noticed that they do accept credit cards too. It would really boost the customer's confidence if the company provides some short of assurance that all important information (such as credit card details) sent to this site, is encrypted and is protected against disclosure to third parties.

So what did I like about the site?

I was drooling just looking at some of the products. They have an impressive collection of parts of well known brands (includes HKS, Apexi, Greddy, Mugen, Spoon, TRD and Nismo)for customers to choose from. Some of my more knowledgeable friends confirm, the prices are indeed wholesale. They also have a photo album that visitors to the site can view even without registering.

However, the question remains whether customers would be impressed enough or trust them to buy their products online.