The new Proton Preve

The Proton Preve was launched today in Malaysia by the Malaysian Prime Minister Datuk Seri Najib Tun Razak. There are 3 different variants of this sedan, namely, the Executive, Executive CVT and Premium with prices ranging from RM59,540 (approx. £12,222) for the MT Executive solid colour) to RM72,990 (approx. £14,984) for the premium (metallic colour version) The 1.6 CVT Premium version has a turbocharged 1.6 L CamPro engine which takes the car from 0-100 km/h time of 9.6 seconds and a maximum top speed of 190 km/h. I was a bit curious about the name as it sounds like Perv (not a good meaning) but later on found out that it means 'to prove'. Watch the official ad.

Future of Lotus uncertain after takeover of Proton

DRB-Hicom Bhd's recent takeover of Malaysian car maker, Proton Holdings Bhd. has resulted in an uncertain future for Lotus Group International Ltd.

Khazanah Nasional Bhd. which is the Malaysian Government’s investment arm, sold its 42.7% stake in Proton to DRB-Hicom for RM1.29 billion ($414 million). An additional 7.7 percent stake was bought in the open market which gave DRB-Hicom a majority stake in the company.

Proton bought Lotus Group International Ltd in 1996 but the subsidiary has yet to make a profit. News reports indicate that sales have collapsed in the UK.

The rumours that the new owners of Proton might sale off the company have hit morale at the British HQ though Dato’ Sri Syed Mokhtar Al-Bukhary, head of DRB-Hicom, has dismissed these rumours. Read the full report here.

Proton Satria Neo Rally Car in Japan

Malaysian car maker PROTON and Japanese Manufacturer Carrosser Co. Ltd. (CUSCO) has formed a partnership to sell the Proton Satria Neo Group N rally car in the Japanese domestic market.

The pictures here are from a Shakedown event last month at the Maruwa Autoland Nasu in Togichi.

Five Japanese professional drivers, from various racing backgrounds, were invited to test drive the cars (Group N Rally car, Neo Standard and the Neo Concept car) and share their experience with the media present.

The cars were put through the paces and covered over 250km on gravel roads in 2 days without any mechanical issues. Overall the Neo was rated as having very good handling and balance when driven at high speed, by the experts.

At the same event, the Neo raced a Mazda 2 rally car and the Proton car beat the Mazda, clocking in a time of 1 min and 19 seconds, ahead of the Mazda by 6 seconds over a 1km stage.

PROTON and CUSCO will be participating in the Asia Pacific Rally Championship 2011 under the Junior Trophy category. The category will be introduced for the first time this year in the APRC, to increase opportunities for young talented drivers within the Asia Pacific region.

Sorry about the low resolution pics. Will try to get some higher resolution pics later.

2 Lotus F1 teams

Latest press release from Lotus.

Group Lotus plc and Genii Capital are joining hands and we will soon see the Renault F1 Team renamed as ‘Lotus Renault GP’ from the start of the 2011 racing season onwards.

Group Lotus plc will acquire a major equity stake in the team from Genii Capital. Genii, an investment holding company with a portfolio of automotive technologies, bring non-F1™ technologies such as lightweight braking systems, variable compression engine technology and on board software systems to the partnership. In addition to this, Genii is also offering Proton the ability to leverage on its existing business relationships in Russia and other parts of the world, as a means to expand Proton's global reach. Through Genii, Proton can also potentially access advanced automotive technologies by virtue of Genii’s association with Mangrove, a venture capital group.

However, I wonder where that leaves Team Lotus (also powered by Renault) led by AirAsia CEO Datuk Seri Tony Fernandes.

Some quotes:

Group Lotus CEO Dany Bahar:

"I can think of no better platform for automotive brand communications than motorsport and F1™. We’re well aware that there has been a lot of controversy around the usage of our brand in F1™ and I’m delighted to be able to formally clarify our position: We are Lotus, and we are back.”

Dato' Sri Mohd Nadzmi Mohd Salleh, Chairman of Proton, Lotus majority shareholder:

"We know that Group Lotus has much to offer Formula 1™ and vice versa. After careful consideration, we believe this arrangement will be fruitful, both from a commercial and marketing point of view."

Tun Dr Mahathir Mohamad, Proton advisor and former Prime Minister of Malaysia:

"This is an exciting development which delivers strategic benefits to both Group Lotus and Proton. I fully support the partnership."

Carlos Ghosn, Chairman and CEO of Renault:

“This multi-partner alliance will bring a new dynamic to the team and enable it to compete with the sport’s best from next season.”

Gerard Lopez, founding partner of Genii Capital:

“For Group Lotus, access to Formula 1™ opens up new marketing opportunities and a major platform for business exchanges and development. In this regard, Genii Capital possesses shareholdings in, and direct access to, cutting edge companies in the automotive industry. Our tie-up with Group Lotus and Proton, which will enable its future road car ranges to take advantage of significant new technologies, is a natural step.”

Lotus inspired Proton car

Proton, the Malaysian car company recently launched the Satria Neo R3 Lotus Racing edition. Meant to commemorate the Lotus Formula One racing team, the car wears the traditional Lotus green and yellow racing colours.

The car is powered by a retuned version of Proton's 1.6-litre CamPro CPS engine. Special features include the R3 Tuned Öhlins Coil-Overs Dampers and Öhlins DFV (Dual Flow Valve) technology. This 5 speed manual car has a maximum power of 145bhp at 7000 rpm and can go from 0-100Km/hour in 9.2 seconds.

The car is currently available at RM115,000 which is approximately around £23K. So far, there is no news of it being exported to the UK.

Dr. Mahathir talks about Proton

Dr.Mahathir bin Mohamad is the former Prime Minister of Malaysia. He is an advisor to Proton, the Malaysian car company which was also his brainchild.

Anyway, he recently wrote about Proton's progress in his blog and how he was surprised that the Lotus racing team was able to get their car ready in such a short time. They just debuted this season.

In case you were not aware, Lotus is owned by Proton and Lotus Racing is run by 1Malaysia F1 Team Sdn. Bhd., a partnership between Government of Malaysia (through Proton) and a consortium of Malaysian entrepreneurs. The Team’s principal is Tony Fernandes , CEO of Malaysian budget airline Air Asia.

The Proton Exora

Malaysian car maker, Proton has launched their MPV - the Exora. It is Malaysia’s first locally produced MPV.

It was launched on Wednesday by Malaysian Prime Minister Datuk Seri Najib Razak.

The 7-seater is powered by Proton's own 1.6 Campro CPS engine linked to a 4 speed automatic transmission.

The MPV has a top speed of 165 km/h (103 mph) and is available in six colours - pyrite brown, gaia blue, genetic silver, tranquillity black, blue haze and solid white.

Prices start at RM69998 going up to RM75998 for the higher end models. Proton had accepted bookings since Feb 21 and it was reported that more than 2500 orders have been received.

Proton GEN-2 ecoLogic

Proton Cars UK has announced the launch of the GEN-2 ecoLogic range (Yes! That's how they write the name). Available in a hatchback or saloon version, the ecoLogic models are priced 10,995 and £10,795 respectively.The dual fuel models are able to run on either petrol or LPG (liquefied petroleum gas).

This is not something new for Proton in the UK as the Humberside Police have been running LPG-converted Proton vehicles for over 10 years.



The Proton ecoLogic GEN-2 has a 1.6 litre engine and is available in a sporty hatchback or saloon version, priced at £10,995(OTR) and £10,795 (OTR) respectively.

Both cars come with reverse sensors, air conditioning with pollen filter, electric front and rear windows, automatic central locking and alloy wheels. All customers can get a black leather interior on the GEN-2 ecoLogic hatchback absolutely free for a limited time only. This will be optional in the future and customers would have to pay £100 extra for it.

Since I didn't hear anything about this in the news, thought I should spread the news around. Read their press release here: Half price motoring with the new dual fuel ecoLogic.

Nobody has heard of Proton

I was quite surprised to find out that among all my PhD friends here at the Warwick Business School, there's only one guy who has heard about Proton, Malaysia's national car company.

A friend who's quite knowledgeable about cars told me that at one time there were a number of Proton cars on UK streets - mainly the Proton Persona (the Proton Wira). We do see some of them around in Coventry but I have never seen any of the newer models including the Gen 2, Savvy, Satria Neo or even the Impian. From my friends' reactions when I tell them about the company and the fact that it owns Lotus, Proton cars UK is obviously not doing a good job with it's marketing. From what I learnt from my sources in Proton, they want to concentrate on the domestic market which is what they should have been doing. I guess that strategy comes at a price. I am not sure about other foreign markets but when it comes to branding, Proton has a lot of work to do in the UK.

Proton recalls Savvy

Malaysian car manufacturer Proton is recalling its Savvy cars to address a possible wheel bearing problem.



According to the Proton press release: "This recall is purely a precautionary measure as the convenience and safety of its customers is PROTON's highest priority."

The company is encouraging customers to contact the nearest Proton Edar or EON service branch for an appointment to have their cars inspected. Not sure whether this recall affects cars in the UK.

Following the recall, Proton Holdings Bhd. shares were trading lower on the Kuala Lumpur Composite Index (KLCI) down 2 sen at 3.84 ringgit ($1.20).

Proton MPV spy shots

Received yet another set of spy shots said to be of an MPV under development by Proton, the Malaysian national car company.





The amount of spy shots coming out the company makes me wonder whether this is actually part of a clever advertising campaign to create buzz about the company. Either that or they are really sloppy with their security.

UPDATE:
Paul Tan alerted me to the fact that the pictures are fake. They are of the Mazda 8 MPV, with the Proton badge photoshopped on it.

New Perdana spy shots

I received some spy shots of a Proton car - said to be the new Perdana.




Front view


Rear view

It does look good.

New Proton Saga launched

Remember my post on the BLM concept? Well the real thing is here.

Malaysian carmaker Proton Holdings Bhd, yesterday launched the second generation Saga (or is it the 3rd or 4th) at the Kuala Lumpur City Centre. It is 23 years since the first Saga was launched by the then Prime Minister of Malaysia, Dr. Mahathir Mohammad.

The car does look great and the prices are not that bad either:

N-LINE (Entry line)
1.3MT (S) RM 31,500.00

B-LINE (Base-LINE)
1.3AT (M) RM 37,998.00
1.3AT (S) RM 37,548.00
1.3MT (M) RM 34,998.00
1.3MT (S) RM 34,548.00

M-LINE (Medium-LINE)
1.3AT (M) RM 39,998.00
1.3AT (S) RM 39,548.00
1.3MT (M) RM 37,498.00
1.3MT (S) RM 37,048.00

*S stands for solid paint while M stands for metallic paint.
** AT stands for automatic transmission while MT stands for manual transmission.

You can book the car online with a booking fee of RM 500.00



According to Chairman Azlan Hashim, the company expects to sell 50,000 to 60,000 units of the new Saga model each year.

Proton BLM concept

One of my friends forwarded these photographs of the Proton Base Line Model (BLM) concept. Apparently LG CNS Design Studio helped to design the model. Not sure it got leaked and not sure whether you can call it a spy shot. Really looks muscular but the thing I really like in the photographs are the sports rims.





Read more about it in Wikipedia and Paul Tan''s blog.

Proton's Islamic car idea

I couldn't believe it when I read about Proton's plan to come out with an Islamic car on Ainee's blog. Read the Reuter's report here.

So what's Islamic about the car?

Well, it will come equipped with a compass that points to Mecca, and a compartment meant specifically to put the Koran, the Islamic holy book. Proton plans to develop the car jointly with Iran and Turkey.

Apparently the idea came from the Iranians.


Pic from the Proton site.

Zagross Khodro Car Industries Co., the sole assembler and distributor of Proton in Iran has recently ordered 5,000 units of the Waja (called Impian in foreign markets) to be used as taxis in Iran. This is part of a US$200 million urban public transportation renewal initiative in Tehran. The Minister in the Prime Minister's Department of Malaysia, Dato' Sri Mohd Effendi Norwawi unveiled the green coloured taxi at a ceremony there. Read the press release: 'Proton clinches orders for 5,000 WAJA for Iran'.

At first I thought it is a ridiculous idea but then it might be a great marketing idea. If that is what customers in Muslim countries want, why not?

New Proton Persona

Malaysian car company Proton, launched a new model yesterday - the Proton Persona.

The new 1.6-litre Persona sedan will replace the Proton Wira (sold as the Proton Persona in the UK). the Wira has been the cash cow for Proton since it's launch 14 years ago.

Their site was down yesterday as well as today morning and was only able to get in just now. I still can't get into the Proton Edar site still.

When I first saw the spy shot pictures sometime back, to me it looked almost identical to their Gen 2- an elongated Gen 2 but I slowly noticed the differences.

Featuring the 1.6L 82kw (110bhp) Campro engine, the Persona is available in 5 variations, that will be available in five-speed manual (MT) or four-speed automatic transmission (AT) versions:
- 1.6 Base Line Model - 2 variants (AT and MT).
This variant is a Base model with 4 power windows, CD player and basic features.
- 1.6 Medium Line Model - 2 variants (AT and MT).
This variant is the Medium range model and has additional features from the Base Line variant, such as driver's airbag, alloy rims, foldable rear seats, MP3 player and electric door mirror.
- 1.6 High Line Model – (Only available in AT).
This variant is an extension of the Medium range variant, with features such as dual airbags, ABS, EBD and standard Captor alarm.

Customers will have a choice of seven colours, namely, Solid Red, Light Gold, Metal Grey, Tranquility Black, Iridescent White and Blueberry Tea. Solid white will be available from September this year.

Dimensions:
Overall Length: 4477mm
Overall Width: 1725mm
Overall Height: 1438mm
Fuel Capacity: 50 L
Luggage Volume: 430 L
Weight: 1180 - 1210 KG

I also learnt that one of the major complaints - the low headroom at the rear have been addressed.

Company Chairman Mohammed Azlan Hashim, forecasts sales of the Persona to reach between 30,000 and 40,000 units in the next 12 months.

I don't have more details or pictures at the moment. Will post them up when I do. I would really appreciate it if any one back in Malaysia could send me some pictures.

In the meantime, you can read what Paul Tan has to say about the car.

New Proton sedan coming soon

Malaysian car company Proton has provided a sneak peak of it's to "be launched soon" sedan on it's site. They call this the "soft launch". The real official launch will be tentatively on the 15th of August. They don't have a name for it as yet.

From the silhouette, it looks like the gen 2 with an elongated rear.

Customers can now book the car for a fee of RM500 (transferable but strictly non-refundable). There will be 5 variants of the car

Here are some of the specs:

Dimensions:
Overall Length - 4477mm
Overall Width - 1725mm
Overall Height - 1438mm
Fuel Capacity - 50 Liitres
Luggage Volume - 430 Litres
Weight - 1180 - 1210 KG

Initially it will be available in 6 colours, namely, Iridescent White, Solid Red, Light Gold, Tranquility Black, Metal Greyand Blueberry Tea. Solid White will be available from September 2007 onwards.

1.6 L Base-Line (MT & AT)

• Steel Wheels with 195/60 R15 tyres with wheel cover
• Central Locking
• FR & RR Power Windows
• Alarm with Immobilizer
• Brakes: Fr Discs, Rear Drum
• Remote Door Mirrors
• Reverse Sensors
• Fixed Rear Seat
• adio & CD Player with 2 speakers

1.6 L Medium-Line (MT & AT)

• Alloy Sports Rims with 195/60 R15 tyres
• Central Locking
• FR & RR Power Windows
• Alarm with Immobilizer
• Brakes: Fr Discs, Rear Drum
• Electrically operated door mirrors
• Driver Seat Airbag
• Reverse Sensors
• Foldable, split rear seats
• Multi function audio control buttons on the steering wheel
• CD and MP3 Players with 4 speakers

1.6 L High-Line (AT)

• Alloy Sports Rims with 195/60 R15 tyres
• ABS anti-lock braking with Electronic Brake Distribution (EBD)
• Central Locking
• FR & RR Power Windows
• Alarm with Immobilizer
• Brakes: Fr & Rear Discs
• Electrically operated door mirrors
• Driver & Front Passenger Airbags
• Reverse Sensors Foldable, split rear seats
• Multi function audio control buttons on the steering wheel
• CD and MP3Players with 4 speakers
• Front Fog Lamps Remote Trunk Opening

NOTE:
MT- Manual Transmission
AT - Automatic Transmission

Tags: proton sedan

Lotus Exige GT3 Concept

Forgot to post this up earlier.
Lotus Sport, part of Lotus Cars Ltd (owned by Malaysia's Proton) launched the Exige GT3 Concept in Geneva, Switzerland on the 6th of March at the 77th annual Geneva International Motor Show.

This car features a new one-piece front clam-shell with fully masked front wheels and wheel arch venting. Quite aggressive looking.

The car is powered by a supercharged engine that produces 275PS (271bhp / 203kw) and max speed of 257kph (160mph).

It rests and runs on ten inch rear wheels with 255 width tyres.

The Exige GT3 Concept is expected to go on sale in late 2007 with an estimated price tag of between £50,000 and £60,000.

Proton and VW deal

Yesterday there was a report in Forbes saying that German carmaker Volkswagen AG is "close to agreeing a deal to acquire Malaysia-based Proton Holdings Bhd".

However, according to the Malaysian Prime Minister Datuk Seri Abdullah Ahmad Badawi, Proton is only talking to VW about a strategic alliance.

Read the full report in The Edge Daily report here.

Malaysian auto sales down

According to the Malaysian Automotive Association's (MAA) annual report, auto sales in Malaysia were down 11% in 2006 from the previous year's position to 490,768 units. This is the first drop in three years.

The country's No. 1 spot has also been taken by Perusahaan Otomobil Kedua Sdn Bhd and National carmaker Proton Bhd falls to the second spot.

The lower sales last year were attributed to low second-hand car prices, higher fuel costs and the tightening of loans for the purchase of cars by banks following high default rates.

However, the report had a positive note in that they expected sales to rise this year- predicting 1.9% growth in 2007.

Related Links:
- Perodua firmly in pole position
- Perodua Sales Up, Captures 42 Pct Share Of Passenger Car Market
- 2006 car sales plunge but ‘worst over’

Tags: MAA Perodua Proton